Zoran Kasum
Project Manager
As soon as I joined Horwath, I found that consulting is very demanding and sometimes very stressful. However, I have a great feeling when my creativity results in a product that is accepted by the market.
Key qualifications
- Market research and analysis
- Marketing planning for hotels and other tourism related industry as well as for tourism systems
- Creative concepts for product development
- Operational marketing techniques
- Observation and implementation of quality systems
Short biography
Born in Zagreb in 1975, Zoran Kasum earned his BA in Economics in 2002 specialising in Marketing at the University of Zagreb. Zoran is completing his postgraduate studies in the field of marketing at the University of Zagreb.
Zoran joined the team of Horwath Consulting Zagreb in 2002, and since then he has been invloved in numerous and various projects of market research, market analyses, strategic and operational marketing planning in tourism and hospitality industry, innovative development concepts, and establishing and monitoring quality management. With work experience from Canada and high creativity, Zoran has been actively developing modern marketing concepts for the largest tourist and hotel companies in Croatia.
Zoran spends his free time playing football and likes amateur photography.