Branko Bogunović
Project Manager
Consultant's job gives unlimited possibilities for the expression and systematisation of ones knowledge and ideas where stress and responsibility are a small price for the freedom it offers. Awareness that a problem can be resolved in many ways, but that You are the one who has to deal with it, makes it very close to real life.
Key qualifications
- Market analysis and segmentation of tourism market
- Quantitative methods and market potential estimation
- Marketing strategy and tourism destination positioning
- Product development in hotel and tourism industry
Short biography
Born in Zagreb in 1978., Branko earned his B.Sc. in Telecommunications at the University of Zagreb - Faculty of Electro-engineering and Computing in 2001. He earned his Master of Science degree in 2004. at the Faculty of Economics - University of Zagreb with thesis on segmentation of Croatian tourism market. Additionally, Branko earned his MBA degree at the Staffordshire University in Great Britain.
Starting his career as a market research project manager, he joins marketing department of the T-HT as a project manager, responsible for managing product development projects where he gains experience in managing multifunctional teams. Branko joins Horwath Consulting in 2007 as a consultant. Focus of his work is the analysis and the estimation of market potential for tourist destinations and projects as well as their market positioning.
In addition to his professional career, Branko is the author of several scientific articles on market segmentation and strategic marketing published in international publications and participates in several international conferences.
In his free time Branko is actively engaged in music and sport.